Have you heard about the latest collaboration between Apple and the beloved characters Wallace & Gromit? Let’s dive into the details of this exciting project!
Wallace & Gromit Stop-Motion Animation
Let’s start with the basics. Apple recently announced that a new stop-motion animation featuring Wallace & Gromit will be projected onto London’s Battersea Power Station this holiday season. The six-minute video will be shown daily from 5 p.m. to 10:30 p.m. until New Year’s Eve. The best part? It’s free to watch, and no reservations are needed!
Apple’s “Shot on iPhone” Campaign
What makes this project even more special is that Apple is promoting it as part of their latest “Shot on iPhone” campaign. Aardman, the animation studio behind Wallace & Gromit, used eight iPhone 16 Pro Max devices to film the stop-motion video using the Telephoto camera. The team shot full 4K stills in ProRAW format and then stitched them together to create the 6K image.
The Making of Wallace & Gromit
It’s fascinating to learn how this project came to life. Aardman used the Dragonframe Tether app and the iPhone 16 Pro devices in Telephoto mode to bring Wallace & Gromit alive in this unique Christmas display. The animation showcases two towers transformed into Christmas trees, with the characters decorating them in a magical way that’s sure to bring joy to all who see it.
Filming Process
The filming process involved shooting stop-motion animation, a painstaking technique where each frame is captured individually. The team at Aardman meticulously brought Wallace & Gromit to life frame by frame using the iPhone technology. The result is a seamless and enchanting display that captures the essence of the holiday season.
Director’s Perspective
Gavin Strange, the director and graphic design lead at Aardman, described this project as a dream come true. The fusion of technology and art in creating this stop-motion animation with Wallace & Gromit is a testament to the creativity and innovation behind the project. Strange hopes that this display will inspire others to create their own stop-motion masterpieces using iPhone technology.
Location and Display
The iconic Battersea Power Station, home to Apple’s U.K. headquarters, is the perfect backdrop for this festive display. The two towers transformed into Christmas trees facing the River Thames provide a unique setting for Wallace & Gromit to work their holiday magic.
Visitor Experience
Visitors to Battersea Power Station can enjoy watching Wallace & Gromit decorating the Christmas trees and can even take selfies in front of the fully decorated trees. The interactive nature of the display allows guests to immerse themselves in the holiday spirit and create lasting memories.
Legacy of Wallace & Gromit
Wallace & Gromit have been beloved characters for generations, known for their charming and humorous adventures. The collaboration between Apple, Aardman, and these iconic characters brings a new dimension to their storytelling. The project not only showcases the creativity and technical prowess of the teams involved but also adds a touch of whimsy and nostalgia to the holiday season.
Behind the Scenes
For those interested in learning more about the making of this project, the Wallace & Gromit set used for the stop-motion animation will be on display in front of Apple’s store at Battersea Power Station. This provides visitors with a glimpse into the intricate work that went into creating this magical display.
Today at Apple Session
To further engage with fans and enthusiasts, Apple will be hosting a “Today at Apple” session with Aardman, offering insights into the creative process behind the project. This interactive session allows participants to learn more about stop-motion animation and the innovative use of iPhone technology in creating captivating visuals.
Conclusion
As the holiday season approaches, the collaboration between Apple, Aardman, and Wallace & Gromit offers a unique and delightful experience for visitors to Battersea Power Station. The fusion of technology and artistry in creating this stop-motion animation showcases the endless possibilities of storytelling and innovation. Don’t miss the chance to witness this festive display and immerse yourself in the magic of Wallace & Gromit’s holiday adventure at Apple’s U.K. headquarters.
